The length of a questionnaire is important because it can directly affect response rates, survey … For a questionnaire lasting approximately 20 minutes, Crawford, Couper, and Lamias (2001) found that longer announced length (20 minutes) led … Research on interactions between incentives, questionnaire length, and demographics is lacking. The aim of this study was to examine the effect of questionnaire length, personalisation and reminder type on postal survey response rate and quality and to compare the cost-effectiveness of the alternative survey strategies. The effects of the survey design factors on response were examined using multivariate logistic regression. Background: Minimising participant non-response in postal surveys helps to maximise the generalisability of the inferences made from the data collected. SM96-05 Karen Bogen Introduction. Several experimental studies have found significant negative effects of ques tionnaire length on response rates in web surveys. The aim of this study was to examine the effect of questionnaire length, personalisation and reminder type on postal survey response rate and quality and to compare the cost-effectiveness of the alternative survey strategies. Participants who received the short version of the questionnaire were more likely to respond (OR = 1.48, 95% CI 1.06 to 2.07). The aim of this study was to examine the effect of questionnaire length, personalisation and reminder type on postal survey response rate and quality and to compare the cost-effectiveness of the alternative survey strategies. What does this study add. Results An overall response rate of 17% was achieved. Minimising participant non-response in postal surveys helps to maximise the generalisability of the inferences made from the data collected. A Working Example of How to Use Artificial Intelligence To Automate and Transform Surveys Into Customer...; 2017; Neve, S. However, the empirical findings are equivocal. It is generally assumed that questionnaire length has a significant effect on survey response rate. Questionnaire length refers to the amount of time it takes a respondent to complete a questionnaire. The Effect of Questionnaire Length on Response Rates: A Review of the Literature. Social Desirability and Undesirability Effects on Survey Response latencies; 2017; Andersen, H.; Mayerl, J. Contrary to previous findings, questionnaire length did not influence response rate. Survey instruments can vary in length from less than a minute to more than an hour. A £2.50 incentive increased response, while incentives of £5.00 and a £250 prize draw did not. Minimising participant non-response in postal surveys helps to maximise the generalisability of the inferences made from the data collected. 1996. 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