Nike’s global reach was always considered the major selling point of the deal, and that power was underlined this week when basketball megastar LeBron James was pictured arriving for an LA Lakers game sporting the Reds’ new jersey.

Meet Liverpool fan group, Spion Kop 1906, formed in 2013 and some of the current custodians of ‘The Kop’, Anfield’s iconic stand. An open letter to the club's fans inside the city was also written while the likes of Curtis Jones, Harvey Elliott and captain Jordan Henderson formed part of the kit release images. Liverpool have been overtaken by Arsenal as the most popular kit in England this season. One hundred youngsters who have “made a difference to the community” were selected through their schools to receive the new kits, while there have also been efforts to encourage local coaching education and other initiatives since the Liverpool x Nike link-up. The use of basketball superstar - one of the most famous sportsmen on the planet, with an Instagram following of over 72m - was one of the key reasons Nike were able to wrestle free the Liverpool contract from New Balance in the High Court last year.

The club stated that numbers were up significantly for the home and away kit whilst the away kit has achieved record numbers.

“Of course, this hugely significant demand has caused some operational complexities for us as we continue to operate under COVID-19 conditions, and it has also meant that we have sold out of some key home kit sizes. LeBron James pictured in the new Liverpool home kit, introducing a global audience to the 'Republic of Liverpool', Evening headlines as Erling Haaland expected to join Liverpool, All the latest Liverpool news, views and transfer rumours from the ECHO, Red Bull Salzburg expect Liverpool to sign Erling Haaland, Liverpool have been linked with Borussia Dortmund sensation Erling Haaland, Gary Lineker responds to criticism over 'diving' claims around Liverpool star Mohamed Salah, Gary Lineker has responded after Liverpool's Mohamed Salah came in for criticism for the way he won a penalty against West Ham United, Liverpool news and transfers - David Alaba concrete interest blow, Thiago injury latest, Perr Schuurs monitored. Sometimes they’ll include recommendations for other related newsletters or services we offer. Everyone in Liverpool will be tested for covid-19 as armed forces arrive to launch first whole city testing operation, City to become centre of government's key strategy for fighting the virus with hundreds of thousands of quickfire tests bringing hopes of a more normal Christmas for local people, How fast, mass covid-19 testing will work in Liverpool and which groups will be prioritised, Government document suggests certain groups of people will be targeted with quickfire tests in major city-wide operation, 'Beautiful' B&M homeware range that promises to make your home feel 'magical' this Christmas, Prices start from £1 and have already been praised by shoppers, Joe Anderson says Liverpool mass testing programme is our best chance to save Christmas, Mayor says testing of as many as 100,000 people in new pilot project could mean city is in better position for festive period, Liverpool news and transfers LIVE - David Alaba concrete interest blow, Thiago injury latest, Perr Schuurs monitored, Everton news and transfer LIVE - Arkadiusz Milik boost, Isco admission, PSG make Moise Kean claim, Everton were totally alien against Newcastle United as three year problem unsolved, Column - Michael Ball discusses the Everton defeat at Newcastle United on Sunday, Andre Gomes needs to do more for Everton as reality hits home, It was another disappointing performance from an Everton player who continues to split opinions amongst fans, Drunk mobility scooter rider spotted behind wheel with can of lager in hand, William Lea, 63, was also spotted apparently asleep on his scooter, Hitman who donned Freddy Krueger mask and sprayed pub manager with bullets gets life, David Hunter, originally from Liverpool, was convicted of being one of two men who gunned down pub manager Michael Barr, Police confirm people fined in Merseyside for breaking coronavirus rules, Check how many fines your police force handed out, Neighbours terrorised as yobs run riot on estate and launch fireworks, The youths are seen riding around on bikes and setting off fireworks in the residential street, Thief attacks man who stopped him stealing charity box at Tesco, The gobby shoplifter claimed he was the victim and argued with a judge, 'Mindless idiots' smash charity volunteer's car after hard shift helping community, "It was just dead upsetting and my head has been in a twist trying to figure it out". The American sportswear giant is delighted with initial sales figures for their first-ever Reds home kit, which And in the case of Liverpool’s agreement with Nike, which finally began on August 1



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