Official logos should be included on publications and materials that are developed for university entities. Do not include them within narrative text to replace words or attempt to re-create them in any way. If you would like to use a sub-branded identifier like the one below, please, For logo usage questions, please contact Liz Smith at. Over time, the institutional logo has been refined to better accommodate readability in smaller sizes and on digital screens. Core components to the UW System brand and identity are the logo and seal. It is NOT the official UW Oshkosh logo, and it should not be used as a replacement for the logo. Vertical Lettermark – Fond du Lac – Color, Vertical Lettermark – Fond du Lac – Black, Vertical Lettermark – Fond du Lac – White, Horizontal Lettermark – Fond du Lac – Color, Horizontal Lettermark – Fond du Lac – Black, Horizontal Lettermark – Fond du Lac – White. Make sure there is ample space between the logos; it must always be clear that they are two separate logos. The University of Wisconsin Oshkosh — Where Excellence and Opportunity Meet. This lettermark is the primary identifier for the Fox Cities campus of the University of Wisconsin Oshkosh. University Marketing will create a secondary logo for your unit free of charge upon request. To allow greater flexibility, the logo is also available with the text lines reversed out to white. architectural element on the Wisconsin Field House. It is essential for UW Oshkosh colleges, departments, units and programs to leverage the identity of the University in order to benefit fully from the connection to this highly respected, comprehensive institution. Given the Bucky symbol’s long history and the feelings of goodwill that it conveys, some nonathletic uses are allowed. If a UW unit is partnering or co-sponsoring with outside companies, organizations, or institutions, it is acceptable to use both the unit’s official secondary departmental logo and the external entity’s logo. Units should not attempt to create their own version of the secondary departmental logo or alter the departmental secondary logo in any way (see below for usage guidelines). | Privacy Policy It is no longer the active primary identifier for UW Oshkosh. The logos must only be used for official university business and are prohibited from use to promote nonuniversity activities or imply endorsement of a nonuniversity activity or product. Oviatt House’s rich history as the oldest building on campus (built in 1882-1883) lent this version of the logo a historic and collegiate appeal. All lettermarks should always have at least 0.25″ clear space on all sides. The most common logos—the Motion W, Bucky Badger, and the Numen Lumen—are detailed below. The University of Wisconsin Oshkosh Titans athletic wordmark, logo, trademark, mascot and name are reserved for the use by the Department of Intercollegiate Athletics and can not be reproduced without the expressed written consent of the UW Oshkosh Department of Intercollegiate Athletics. University Marketing recommends writing out the names of UW–Madison units in the official Lato font, but other sans serif fonts that are similar to Lato are acceptable. All questions related to UW–Madison’s official logos, with the exception of the “W” crest, should be addressed to the Office of Trademark Licensing. Core components to the UW System brand and identity are the logo and seal. Do not add a drop shadow or outer glow in an attempt to make the logo more visible on an unsuitable background. Please contact University Marketing for other options if the following crest versions available don’t fit your specific need. In the event of co-branding, co-sponsorships, or partnerships, see below for suggested treatments. (When necessary for specialty printing, the tan gradient in the crest can be substituted with Pantone color 468c to create a flat logo.) For specialty items such as pens, University Marketing recommends a minimum height of .375 inch and advises choosing a pen that has a larger image area. Minimum height 0.35″. For printed pieces, this buffer zone must match the width of the “W” crest; this will allow a proportional buffer zone as the size of the logo increases and decreases. Contact University Marketing with questions related to independent branding. University of Wisconsin. Any use of the logo or seal must receive approval from the Office of University Relations. It should never appear in nonathletics materials. There are three approved lettermarks, one for each of the University’s three campuses. The lettermark is the primary identifier of the University and, with few exceptions, should appear on all official documents. The Oviatt House logo is a circular graphic depicting the Oviatt House and trees, accompanied by the University name. With approval and consultation from University Marketing, certain campus units may use their discretion in creating their own unique brand identity or connecting to the UW–Madison brand in an understated manner (reasons for this may include an equal partnership with multiple universities, a substantial external funding source that must be prominently acknowledged, or a mission that differs significantly from UW–Madison’s core mission). Full-color, black, red, and white outline versions of the logo are available for download below. Color and Black downloads also include JPG. Wisconsin Badgers. In cases where a Titan reference is made and the desire exists to leverage the campus mascot, Clash, we encourage and approve the use of the Clash Mascot Logo for general campus use on a case-by-case basis.

The University of Wisconsin Oshkosh wordmark is a graphic containing the words “University of Wisconsin” in gray, a yellow curved line, and the word “Oshkosh” in black.

$14.99 (0) Wisconsin Mascot Official-Size Rubber Basketball. If you are creating digital or printed materials to represent the University, please make use of UMC’s brand review process.

To the right of the logo, list the names of the sponsoring/partnering units in alphabetical order. It is also the primary identifier for the Oshkosh campus. Currently over 10,000 on display for your viewing pleasure

However, the UW–Madison logo must always be at least the same size and at least as prominent as the external entity’s logo. Other examples include the Terrace chair logo and Wisconsin football helmet logo. (Lato is available for free download as a Google font.). Campus units may use a secondary logo that incorporates the “W” crest, official fonts and colors, and a specific configuration in keeping with UW–Madison visual identity standards. Consistent use of these visual identifiers will strengthen our UW Oshkosh brand and our structure as three campuses, one University. It should not be introduced on materials for individual campus units. It is no longer the active primary identifier for UW Oshkosh. New projects and initiatives should always consult with the UW System University Relations for help with brand extension creation and planning. In limited circumstances, such as the need to use the logo in a size that would be too small to read the words, it is acceptable to use only the “W” crest. In limited circumstances when the shape of the UW–Madison logo or standalone “W” crest will not work (e.g., key chains, pencils), it is acceptable to use only the name of the University of Wisconsin–Madison in the official Lato font. To protect the strength of the brand and prevent visual clutter, official UW–Madison logos should never appear together. Campus units must follow standards that protect the integrity of official UW–Madison logos. The official Bucky Badger logos must not be altered in any way, such as introducing different colors or adding clothing items or symbols to customize a logo. All Rights Reserved, All Sites It is no longer the active primary identifier for the University. Licensing of university trademarks promotes and protects the image of UW–Madison. Special permission to use the Seal/Medallion for other purposes may be requested in writing from the Marketing and Communications Office, for approval by the Chancellor. Do not adjust the color or substitute type fonts in the logos.

Graphic designers may use their discretion in circumstances that cannot accommodate this minimum height.

The visual inspiration traces back even farther—to 1929, when the crest was first constructed as an architectural element on the Wisconsin Field House. When multiple UW units are equal sponsors or partners, use the UW–Madison primary institutional logo. Both are trademarked and are the property of the UW System Administration and the Board of Regents. Wisconsin Badgers. To the right of the logo, list the names of the other sponsoring/partnering UW units in alphabetical order. The size of the font should be similar to that of the “University of Wisconsin–Madison” text within the logo. University Marketing can also help units create specialized logos for a specific purpose (such as an anniversary) that will be used only during a specific timeframe (such as one year). Horizontal Lettermark – Fox Cities – Color, Horizontal Lettermark – Fox Cities – Black, Horizontal Lettermark – Fox Cities – White. University Marketing advises against using secondary logos on the web. UW–Madison’s institutional logo, a combination of the enduring “W” crest and “Wisconsin” wordmark, has been core to the university’s visual identity since the late 1980s. The Office of Trademark Licensing is the entity charged with protecting and controlling the use of UW–Madison’s indicia, and ensuring proper quality and appropriateness of products, promotions, and advertising upon which those indicia are used. This lettermark is the primary identifier for the University of Wisconsin Oshkosh. © 2020 Board of Regents - University of Wisconsin System. The size of the font should be similar to that of the “University of Wisconsin–Madison” text within the logo.

The Oviatt House logo was designed in the winter of 1977-1978 for use on a flag for an expedition to Antarctica by geology professor Thomas Laudon. Campus units must receive approval from the Office of Trademark Licensing prior to use of any trademarked logos (with the exception of the “W” crest).

Wisconsin Badgers Logo on Chris Creamer's Sports Logos Page - SportsLogos.Net.

This site was built using the UW Theme | Privacy Notice | © 2020 Board of Regents of the University of Wisconsin System. Other versions of the logo—particularly for embroidery and specialty print needs—are available upon request. The University of Wisconsin Oshkosh wordmark is a graphic containing the words “University of Wisconsin” in gray, a yellow curved line, and the word “Oshkosh” in black. All modifications to the logo for sub-brand material or otherwise is required to be cleared through UW System University Relations to ensure it meets branding requirements. Note: The new University lettermark was designed to be shown side-by-side with the wordmark. (Lato is available for free download as a Google font.). Don’t alter or substitute graphic elements, Don’t use “Wisconsin” alone as a wordmark/logo, Don’t use elements of the logo as part of a different logo. UW–Madison’s official seal, the Numen Lumen, is reserved for use on official administrative materials, such as certificates. It would be unnecessarily expensive and time-consuming to immediately update all University materials that feature this wordmark.

University Marketing & Communications will work closely with departments, units or programs on the development of sub-branding incorporating the relevant campus lettermark. When using a lettermark, it should be in proportion to the size of the piece on which it will appear. Call for pricing (0) Wisconsin Coozie Variety Pack. The preferred size for vertical lettermarks in any standard printed document: Recommended height 1″ with 0.25″ clear space on all sides Minimum height 0.5″, The preferred size for horizontal lettermarks in any standard printed document: Recommended height 0.6″ with 0.25″ clear space on all sides.

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